L'ANZA Healing Haircare
L'ANZA is on a mission to deliver something B.I.G. to the salon community. The brand is about more than their superior product performance; it’s about uniting salons with a shared passion for the professional salon industry. L'ANZA Healing Centers are branded, dedicated, loyal, focused, and elite. The purpose of the L’ANZA Healing Center Program is to create true partnership by offering real, authentic, fast, and flexible support, while providing a platform from which to grow.
1. the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc.; synergism.
The goal of the L’ANZA Healing Center Program is to create synergy in your salon. It concentrates its efforts on providing methods to improve your overall business. From the front of the house to the back, the program focuses on enhancing the client experience, which leads to increased retention and revenue. Total synergy includes receiving proper education, to ensure your staff has confidence in the tools they utilize and recommend every day behind the chair.
To salon owner, Renée Fonseca, being a L’ANZA Healing Center means being a part of a complete belief system. Her salon, Mod Squad, uses L’ANZA products exclusively.
“We love L’ANZA from the performance of their color and haircare products, to their education and customer service. In my over 30 years of experience, it’s the first brand I feel is the total package,” Fonseca explains.
With a strong focus on the retail education and professional services that the L’ANZA brand provides, Mod Squad Salon boasts their commitment to this quality product every chance they get.
“It’s less challenging selling retail when we have one brand that we all believe in. We share our love of the L’ANZA products throughout the entire appointment process.”
Believing and trusting in the whole brand has allowed Fonseca’s clients to do the same: “Trust is what I find is most important about my client relationships. I believe I have retained my client base for many years because of my professionalism; they know I put them and the integrity of their hair first.”
As well as retaining clients, L’ANZA wants you to welcome new clients. Their team of industry experts will work with you to determine the best strategy to reach your goals and increase profitability. Along with this, you’ll have access to a custom promotion and education calendar; L’ANZA Healing Center branding, imagery, and use of logo; signage; L’ANZA logos and imagery; referrals; and lanzaprofessional.com.